1. Grants 2. Donation 3. Crowdfunding 4. Membership 5. Special event 6. Sales 7. Community business 8. Sponsorship
Sources of income or funding can be obtained from statutory and private such as trusts and foundations as well as individuals and corporations. Which include: -
• Corporate fundraising • Trusts and foundation (private) • Statutory fundraising • Legacy fundraising • Major funding • Events fundraising • Community fundraising • Direct marketing
Corporate fundraising: - Could be through large-scale integrated ‘Charity of the Year’ partnerships, employee fundraising and volunteering, payroll giving and CRM (cause-related marketing) campaigns, sponsorship income.
Trust, foundation and statutory fundraising: - income generated through detailed written applications to grant-making trusts, foundations and statutory funders.
Statutory fundraising: - through detailed written applications to local and national government.
Legacy fundraising: - fundraisers can nurture and develop face-to-face relationships with individuals or ask their supporters to consider leaving a bequest gift in their will.
Major donor fundraising: - through the identification and cultivation of high-net-worth individuals who have an affiliation or personal interest in the charity’s cause.
Events fundraising: - Fundraising events range widely from fetes and celebrity galas through to sponsored sports and running events, challenge and overseas treks, entertainments, auctions and fashion shows.
Community fundraising: - Fundraisers in the community ensure that fundraising activity is implemented and managed locally - usually in line with a charity’s national and regional strategy.
Direct marketing/individual giving: - various methods of direct marketing including face-toface, door-to-door, telemarketing, online and direct mail to recruit, acquire, retain and develop income from individual one-off and regular givers.